I’m Liane Debono Gatt, a Malta-based business development specialist with 20 years of experience in full-cycle sales roles. I saw the same thing happen repeatedly: sales teams performed well, clients were happy but prospecting slowed once account responsibility increased. 

Today, I specialise in one area: helping established B2B companies generate meetings in and out of Malta through practical and compliant lead generation methods.

What I bring

My value is not in broad marketing advice or sales leadership for its own sake. It is in practical commercial execution:

•  Identifying the right companies and contacts 
•  Building strong B2B data 
•  Improving the quality of outreach 
•  Helping businesses open better conversations 
•  Keeping lead generation moving when internal teams are stretched.

Why Malta needs a more focused approach

Malta is a small but commercially distinct market. It is relationship-driven, context-sensitive, and far better served by targeted outreach than generic high-volume prospecting. 

My work is built around understanding that local reality and applying it in a way that is commercially useful for B2B businesses. 

Where needed, I can also support broader EU-facing lead generation, but Malta remains the core area of expertise. 

How I approach lead generation

My approach combines consultative selling, solution selling and challenger-style thinking. 

In practice, that means I focus on relevance, positioning and commercially useful conversations rather than generic high-volume outreach. 

Who I work best with

I work best with established B2B businesses that: 

• Have a strong product or service already in place 
• Have existing marketing activity
• Need practical prospecting support rather than a broad marketing agency 
• Want stronger traction in Malta, with EU relevance where needed. 

What people value about working with me

Clients and collaborators often value the fact that I bring structure, responsiveness, commercial awareness and a practical approach to getting things moving.

Let’s see if this is the right fit, If your business needs focused B2B lead generation support in Malta or for the Maltese market, I’d be glad to hear more.